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Introduction to Market Access for Pharmaceuticals

Introduction to Market Access for Pharmaceuticals


کد کتاب: 104025
گارانتی اصالت و سلامت فیزیکی کالا
ارسال رایگان حداقل 40000000
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معرفی Introduction to Market Access for Pharmaceuticals

Introduction to Market Access for Pharmaceuticals

کتاب معرفی بازار دسترسی به داروها

 

Market access is the fourth hurdle in the drug development process and the primary driver for global income of any new drug. Without a strategy in place for pricing, showing value for effectiveness and an understanding of the target purchasers' needs, the drug will fail to reach its intended market value. Introduction to Market Access for Pharmaceuticals is based on an accredited course in this area, taken from the European Market Access University Diploma (EMAUD), and is affiliated with Aix Marseille University.

Product details

  • Format Paperback | 204 pages
  • Dimensions 216 x 279 x 12.7mm | 476g
  • Publication date 12 Jan 2017
  • Publisher Taylor & Francis Ltd
  • Imprint CRC Press
  • Publication City/Country London, United Kingdom
  • Language English
  • Illustrations note 40 Tables, black and white; 25 Illustrations, black and white
  • ISBN10 1138032182
  • ISBN13 9781138032187
  • Bestsellers rank 1,983,598